Unique greeting card The basics
Other stores soon began to carry their posters as well. The Schutzes then directed their attention to the development of Blue Mountain Cards greeting cards and introduced the blank all occasion greeting card for personal handwritten messages. They also changed the content of preprinted greeting cards from the then prevalent rigid and formalistic poetic style to the expressive freeform poetry that Susan favored. Their customer base grew along with their product line, which soon included calendars, stationery and gift books. Blue Mountain Cards entered the Internet age when it launched its website offering free electronic greetings in 1996.